A purposeless company website is useless. Its destiny must be clearly defined. How to choose the right purpose of owning a website?
How many examples are that if Kowalski has a website, I want to. Or that since Nowak’s company has, I must have my own. I’m not saying that this approach is bad, but it is worth considering the sense of having one. What is the use of this side? You do not want to be the only visitor to your company website. Therefore, you must specify the clear purpose of having a website.
Another goal of having a company website is, for example, information. The site is to provide the user with the useful information they need. With a product or service, we want to present it to the world. Show it and present it. Do you have an innovative device that will revolutionize the market? So the purpose of your business website is to let visitors know about it. That they would read about its advantages, applications or possibilities. The company website will provide information about the product and present it. Of course, you can visit various fairs to promote your product. However, it is true that it is impossible to reach every corner of the country in person. A better set will be one exhibition in a big city plus strengthening the message through the business website.
A similar situation applies to holiday trips. Where do you most often look for information about travel, cottages, boarding houses? Well, just on the internet. Browse the page, read about the location, about the room’s equipment, about the area. You are browsing the photos of the resort and are looking for a price. Imagine a situation in which a given resort would not have a companywebsite, and you would have to find out about everything by phone. Not only that the owner of the center (or a person delegated to contact) would have a headache, would your level of trust in the information heard by telephone be high enough? There would be no pictures to inspect. Of course, I’m not saying that on every page there is reliable and confirmed information, but this can be verified by, for example, a feedback system or surveys.
Also read our article, in which we indicate 7 reasons why your company should have a professional website!